Paramount made the first of its Big Broadcast films, the first and best of them. This first one gave Bing Crosby his first role in a feature film, previously he had done guest appearances and also short subjects for Mack Sennett. Not wanting to mislead anyone about who was numero uno in this film, Paramount had him play a radio crooner named Bing Crosby. Eleven years later Frank Sinatra would make his feature film debut as Frank Sinatra.
Bing's the star attraction of this one horse town radio station, appearing for Griptight Girdles on the Griptight Girdle Hour. That is when he can get to the studio. His job is being threatened and he's also coming between Stu Erwin who buys the station and Leila Hyams who's manager George Burns's secretary.
It's a thin plot, but nicely done and it's to show off some of radio's greatest talents of that year. In addition to Bing Crosby, appearing are Kate Smith, Arthur Tracy, the Boswell Sisters, Burns and Allen, Cab Calloway and Vincent Lopez with their respective orchestras, the Mills Brothers and tenor Donald Novis.
Donald Novis was a popular radio tenor, totally forgotten now. He also was on the Broadway stage and in Rodgers&Hart's Jumbo introduced their classic, The Most Beautiful Girl in the World. They give him Trees to sing, Joyce Kilmer's poem put to music. I wish he'd sung something more popular.
With all these radio stars it's hard to remember that the nominal star of the film is Stu Erwin. Erwin did a fabulous job in creating some great milquetoast characters from the early talkies. The climax of the film involves a long running gag with him trying to get a recording of Bing singing Please to the studio to substitute for Crosby who's AWOL. It's done almost without dialog and it is interspersed with several of the stars previously mentioned. It's a hilarious bit of slapstick.
The Big Broadcast is enjoyable nostalgic fun and a piece of history since it's the feature film debut of America's greatest entertainer, Bing Crosby...